Cashify Monumental Challenge

Most of us hold on to old electronics long after they’ve stopped being useful. The challenge was to make recycling feel less like disposal and more like giving these devices a second life. I wrote and designed a campaign for Cashify that explores what our e-waste can become when we recycle it. Using playful 3D compositions, we reimagined materials extracted from everyday electronics as unexpected possibilities - gold from phones becoming part of satellites, platinum from consoles helping power pacemakers etc. The visual language turns a complex idea like the circular economy into something tangible, colourful, and optimistic; while keeping the message simple: your old electronics don’t have to be the end of the story.